Why Shopping Sustainably Isn’t Just About The Product You Buy.



Ok, now that we’ve gotten that out of our system, let’s get down to the depths of the problem and our big beautiful oceans.


(Unless you’ve been living under a rock, like old mate Patrick Star) then you know that plastic is not great; terrible even. We all use it, it’s on everything we buy and it is becoming more and more common for it to be IN everything we buy too – including food. YUCK!


Here’s a not so fun fact for you, plastics take a very, very, very long time to break down (approximately 450 years). In the meantime, it is polluting our air, water and soil; but it’s not just sitting there slowly breaking down. Our wildlife is interacting with it. Animals are eating it, plants are attempting to grow around it and dying, humans are consuming the animals that have eaten the plastic and our health is being impacted… gross right?!


Plastic IS the enemy and as time goes by, we are learning more and more about the consequences of its existence. Another not so fun plastic fact is the chemicals in plastics are having a negative effect on our fertility. Professor Shanna Swan has found that the chemical group called Phthalates has the ability to lower sperm count and BPA has the potential to decrease fertility in women. This could explain why the average man today has half the sperm count compared to his grandfather and why infertility is now affecting 1 in 6 Australian couples.


In school, we were taught that littering was bad. Littering is the cause to pollution and pollution damages our ecosystems. We were then educated on recycling and recycling bins were introduced everywhere. I remember being in primary school and going home with my ‘teach your family how to recycle’ info sheet and my brother and I becoming tiny eco warriors in our home.

Over time, the littering pandemic has reduced in a big way.. but the pollution – not so much. It’s true, as a society we have gotten a lot better at ‘binning the bad’ and littering has become socially unacceptable. We are at a place where we feel comfortable with pulling each other up when witnessing a litterbug in action. So why is pollution still a massive thing?


….because plastic is still being produced….. I know, a real head scratcher that one.


Yes – less is being produced because those pesky shopping bags are now banned in most states and territories of Australia and some other countries; but the demand for it in other areas has only increased. For instance In 2021, Coca-Cola was named the WORLDS WORST PLASTIC POLLUTER, not for the first time either…but for their 4th consecutive year!

So how do we improve? How do we make a change when the biggest culprits are massive organisations like Coco-Cola?

As consumers, we have more power than we think we do. For example, think back to early 2020. Covid lockdowns are becoming more prevalent, and people are scrambling to hit up woollies and buy every last bit of toilet paper that is on the shelves. The supply was overwhelmed with the demand. All of the TP companies were dancing for joy by the sales while simultaneously becoming stressed by the pressure. So what happened next? Production was increased to keep up with the demand and the vicious cycle of consumption continued.

But what if consumers were doing the opposite? What if we reduced what we bought based on how sustainable or eco-friendly a product is?

Production of plastic would decrease.

I can hear you asking, ‘ok…but how do we do that when everything comes in plastic or is made of it?’

I am not saying it is an easy task, but there is eco-friendly alternatives to almost everything plastic. Here’s a table of some examples for you:



Soap bottles, Shampoo, Conditioner

Bar soap, bar conditioner, bar shampoo

Shaving razors

Safety razors!

Plastic straws and cutlery

Metal straws and cutlery

Cleaning products

Check out our brand ‘Minq

Plastic shopping bags

Cloth shopping bags

Plastic wrap

Beeswax wraps

Toilet paper that comes in plastic

Check out our brand ‘Who Gives a Crap

Water bottle

Reusable bottle like our ‘MoonBottles’ range

Toothbrush and toothpaste

Bamboo toothbrush and toothpaste tablets

So let’s work together towards one goal and reduce our plastic consumption. When we work together, we have the power to create change.
On your next shop, explore your sustainable options that are available to you! Recommend what you like to your friends and family and remember… think Sequela, shop sustainable.

Our wildlife and health will love us for it.

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