Not-So-Obvious Reasons To Look For Eco-Friendly Ingredients And Shop Sustainably

If you are reading this blog then you are probably already an eco-conscious shopper, as if you need another reason to shop sustainably right? Well here are a few more reasons to look for Eco friendly clothing ingredients that you may not have already thought of.


Health and Fertility


With cautions on household products such as hazardous, flammable, toxic, contact the poisons centre ect. Switching to eco-friendly products for your health may seem like a no brainer, sometimes I wonder why it’s not fashionable to wear hazmat suits around the house, but these products may be affecting our health in ways which are little less obvious. There is now a building amount of evidence that these everyday toxins in our household environment are actually linked to a decline in fertility (1), a vital aspect of health for anyone wishing to stop the “ give me grandchildren” nagging. Jokes aside, fertility is becoming a major global issue with worldwide fertility dropping 50% in the last 50 years. In respect to their grandparents, female twenty somethings are about as fertile as their grandmother was at 35, and males have only 50% the sperm count of their grandfather at the same age (1). What makes this worse is the hormone disrupting chemicals now believed to be responsible for this global fertility crisis are everywhere, Dr Shanna Swan has said the riskiest rooms for our fertility is actually the kitchen and the bedroom. Swan suggests that global sperm count has reduced by 60% since 1973, if we continue on this trajectory sperm count could reach zero by 2045 (2). Let’s just absorb that for a second. Zero. That’s pretty alarming right? Erin Brokovich has said “The chemicals to blame for this crisis are found in everything from plastic containers and food wrapping, to waterproof clothes and fragrances in cleaning products, to soaps and shampoos, to electronics and carpeting.” Sounds like a pretty good reason to ditch the single use plastic and clean with plant based Eco friendly clothing ingredients to me.


Health for your children - Even if you haven’t had any yet


If you’re a live fast die young kind of person and I haven’t convinced you yet, consider your future genetic legacy. PFAS are a class of around 9,000 chemical compounds that are used to make materials such as food packaging (4), these are sometimes called forever chemicals because they don’t breakdown naturally and have a tendency to accumulate in humans (4). Pretty scary, the more we come in contact with, the more we tend to store within us. This doesn’t only affect our own health, but now there is evidence that it may affect our children’s health and even our grandchildren’s health, even if we haven’t even thought about having kids yet (3). A study conducted by Michael K Skinner and peers found severe and accumulating healths issues in second and then third generation non-exposed rats, whom were offspring of rats exposed to to glyphosate, the worlds most popular weed killer ingredient - you may want to think twice next time before smelling the roses. Although this study is on rats, we are starting to see the possibility that chemicals accumulated in our lifetime can affect offspring during their most sensitive developmental phase which can affect them the rest of their lives. But really, its no surprise we are seeing generational toxicity when you consider a study released earlier this year (6) testing 50 American women’s breast milk, found that they all, let’s repeat that, all, contained PFAS at levels 2000 times greater than considered safe for drinking water(4). Reducing our single use plastics and searching for products made with eco-friendly ingredients is a simple way to improve our future generations chances at a healthy life.


Spice up the bedroom


Eco-friendly activewear has never been so sexy. A bi-product of plastics (called Phthalates) has been shown to reduce testosterone levels in both men and women. Testosterone is an important hormone that regulates cognitive function, bone health, energy levels and most importantly for the bedroom, sexual function and libido in both men and women (7). Phthalates are found in many things from toys, cosmetics, lubricating oils (not so sexy),Eco-friendly clothing, Eco-friendly activewear, perfumes, soaps, food packaging ect. So if you really want to spice things up in the bedroom, use natural Eco-friendly activewear ingredients and light a Phthalate free candle and cover the bed in organically grown, glyphosate-free roses ( I have such a lucky girlfriend). 



Political Power - cast a vote


The unspoken truth is that you have more power to change the world than you realise, the way you spend money has more cause and effect than most know. In the words of Anna Lappe, “ Every time you spend money, you’re casting a vote for the kind of world you want”. So maybe you are sustainable inclined, but you feel disheartened because it is hard to convince those around you of it’s importance, don’t let your vote go you waste, make it count and support eco-friendly ingredients. “The greatest threat to our planet is the belief that someone else will save it” - Robert Swan


Check out some of our Australian brands below that offer amazing products with alternative eco-friendly ingredients.

Ecosophist - Eco-friendly beauty products

Minq - Eco-friendly, Toxin Free cleaning products

Orenda Skin - Eco-friendly Skin care

Yurali - Eco-Friendly Skin care





  3. Deepika Kubsad, Eric E. Nilsson, Stephanie E. King, Ingrid Sadler-Riggleman, Daniel Beck, Michael K. Skinner. Assessment of Glyphosate Induced Epigenetic Transgenerational Inheritance of Pathologies and Sperm Epimutations: Generational Toxicology. Scientific Reports, 2019; 9 (1) DOI: 10.1038/s41598-019-42860-0
  6. Environ. Sci. Technol. Lett. 2021, 8, 3, 224–230. Publication Date:January 6, 2021 Copyright © 2021 American Chemical Society

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