Did You Say Green Friday, Or Did You Mean Black Friday?

Now if you’re like me, you hunt down the deals, look out for the discounts and hold out for the sales. Which means – you’ve most likely grabbed yourself an absolute bargain during the Black Friday sales.

But what even is Black Friday? How did shopping get its own glorified day?

After a quick google, Black Friday signifies a ‘positive boost in retail sales’ and comes the day after the American holiday, Thanksgiving. Although, Black Friday isn’t exclusive to the U.S anymore… quite a lot of the big names in the fashion and consumer industry across the globe utulise this sales day to increase their customer numbers. Which is great for them and the economy.


So far it sounds pretty good, doesn’t it? I mean… almost sounds like everybody wins. So, what’s so bad about it?

It’s true, Black Friday is great in terms of a country’s economic status and great for business; but a question that has come to the table in the last 5 years has been – ‘how is this affecting our physical environment?’ Where does all the ‘stuff’ go once it's bought? I mean – it obviously goes somewhere, or there would be a lot more known hoarders in our communities. True?


Mostly it ends up in landfill. Not recycled, not repurposed, but thrown away – out of sight, out of mind. This is something that I can confidently say that majority of us have been guilty of at some point. No – I am not saying we buy the new thing then throw it away immediately but how many times can you honestly say you have got something on sale – taken your new, gorgeous, bright, sparkly thing home then gone through your closet and done your habitual throw out of the ‘old’ because it no longer fits the current trend. Or vice-versa.


I know I have; and the facts don’t lie – did you know that fashion is the 3rd highest polluting industry in the world?! Crazy right! Fast fashion is a BIG contributor to this but that’s a whole other conversation for another day.


This is where Green Friday comes into the picture. Green Friday was created to be a counter-movement to the ‘shop-till-you-drop’ mentality that Black Friday promotes. Green Friday encourages people to shop more mindfully and make purchases that support sustainability. It really is as simple as that.


Think before you buy – do I really need this? Do I have the exact same thing at home but in a different colour? How many times will I honestly use this before I put it in the donate pile?


I saw an Instagram video this morning that summarised it perfectly; instead of spending $500 on 50 things – be more thoughtful with your purchases and spend your money on higher quality products. You will come home with less but what you bring home will add greater value to your wardrobe and it will last longer!


A great way to do this is to seek out locally owned, small businesses that specifically create and sell sustainable products; and most of the time these businesses promote holiday sales like Black Friday too! So you can still shop-till-you-drop and get that ‘I got a new thing!’ feeling but you will have supported small business, reduced your impact and increased the value of your wardrobe all in one purchase.

Now that’s a win-win-win!


So next time you hit up the sales; be mindful, shop sustainable and go for quality not quantity.

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